Sturgis Fest Annual Night Parade is ON! Let’s light up the town like they did in 1912!

After the Thurston Woods Fundraiser Golf Outing Friday morning at St. Joe Valley Golf Course, prepare for a fun afternoon and evening starting at 5pm, the annual downtown Car Cruise-In.  This year’s event will be in honor of Al St. Germain, who was one of the early organizers and supporters of the Car Cruise-In. We lost Al in April of 2020 and didn’t get a chance to celebrate his life last year. The first 300 classic cars arriving will receive a t-shirt and a dash plaque in his honor.

  • In Memory of Al St. Germain
  • Grand Marshall Branden Minuth
  • Over 300 Cars Expected
  • Food Trucks
  • Social District with beverages at Wings Etc. SYCA, and the American Legion
Sturgis Fest Car Cruise-In & Night Parade in downtown Sturgis, Michigan

The night parade is always a pleaser. Look for some special surprises that evening.

Following the Car Cruise will be the night parade which will begin about 9:30pm or dusk. We have a special Grand Marshall this year, Branden Minuth, a former Navy SEAL with three combat tours to Europe, Africa, and the Middle East. He served as the Platoon Scout Sniper, Sniper Instructor, and Radio Communicator. Branden understands what it means to take care of those who take care of you.

He is currently a Vice President, Senior Financial Advisor, Portfolio Manager, and Certified Plan Fiduciary Advisor with Merrill Lynch in Saginaw. He is also the president of the Michigan Heroes Museum, board of advisory member for After The Impact Fund (helping Veterans, Legends, and Leaders in the area of Mental Health and Wellness). Branden was recognized as the Bay City Western HS Distinguished Alumnus for the Class of 2016, and was the Detroit Lions Hometown Hero against the Green Bay Packers December of 2017.

Branden lives in Midland with his wife and two sons and enjoys hunting, fishing, skiing, and spending time with his family.

Former Navy Seal Branden Minuth, Grand Marshall of the Sturgis Fest Night Parade in Sturgis, Michigan

Check Out Pics from Past Parades

Thank you to our Sponsors!

Questions about this year’s Sturgis Fest?

Feel free to reach out to us! Our staff is ready to help in any way we can.