Sturgis Fest Annual Night Parade is ON! Let’s light up the town like they did in 1912!

Prepare for a fun afternoon and evening starting at 5pm with the annual downtown Car Cruise-In. The first 200 classic cars arriving will receive a dash plaque, sponsored by Jon and Jen Saulnier, feature their very own vehicle. Come out and Enjoy our second Hispanic Heritage Celebration on North Street. With Live music for all ages. We will end the evening with the Sturgis Fest Annual Electric Night Parade taking place downtown Sturgis. You’ll want to arrive early for this exciting evening!

  • Grand Marshal Carol Griffith
  • Over 300 Cars Expected
  • Food Trucks
  • Social District with beverages at Wings Etc.
  • Hispanic Heritage Celebration
  • Electric Night Parade

Hispanic  Heritage Celebration

Live Music and Celebration at Free Church Park
203 E Chicago Rd, Sturgis, MI 49091

  • 4:00PM DJ
  • 4:30 – 6:30PM Son de Mexico Mariachi
  • 7:00 – 8:30PM Banda TBA


(with more information)


2023 Classic Car Cruise-In

Join us Downtown Sturgis for a view of all local classic vehicles!

You will not want to miss this! First 200 vehicles will receive a dash plaque, just go on up to the registration table and meet the ones behind the Classic Car Cruise-In.

Pics from Previous Car Cruise-In

Pics from the 2021 Night Parade

Thank you to our Sponsors!

Questions about this year’s Sturgis Fest?

Feel free to reach out to us! Our staff is ready to help in any way we can.